Articles · Myths
Does chewing gum burn calories?

You'll see claims that chewing gum 'boosts your metabolism'. It does raise energy use a little, but it isn't a weight-loss tool.
What was measured
Researchers at the Mayo Clinic measured the energy use of seven volunteers at rest, and again while they chewed calorie-free gum at a steady 100 chews a minute. Energy use rose from about 58 to about 70 kcal an hour, around 11 kcal an hour more, or roughly 20% above resting.1
The honest maths
- A 15-minute JAWZR session at that rate is about 3 kcal.
- That's less than one bite of an apple.
- A piece of gum has a few calories of its own. Check the nutrition table on the pack.
The researchers did calculate that chewing all day, every day could add up over a year. Nobody should train their jaw all day, though. The JAWZR plan caps sessions at 15 minutes for a reason.
So why train your jaw?
For the muscles, not for the calories. Hard gum is resistance training for your masseter: stronger bite, better endurance and a habit that takes 15 minutes. If your goal is a sharper jawline, losing body fat matters as much as the muscle. That comes from diet and overall activity, not from gum.
Want to train your jaw? JAWZR hard gum comes with a 30-day plan: 8–15 minutes a day, alternating full and light days.
Shop hard gumSources
- Levine J, Baukol P, Pavlidis I. The energy expended in chewing gum. New England Journal of Medicine 1999;341:2100.
This article is general information, not medical or dental advice. If you have jaw, joint or dental problems, ask a dentist before training your jaw.


